Taking GE’s energy story to new heights — with robots
Role: Associate Creative Director (Art), Designer
DRONEWEEK is a multi-year, award-winning, content platform created to showcase GE’s innovations in equally innovative ways.
For this installment, our goal was to spread awareness about how GE is leading the transformation of the global energy ecosystem through cutting edge innovation. GE technology provides 1/3rd of the earth’s electricity. With impact that massive, we knew this year we wanted to bring that home to our viewers — bigger and better than we ever have before.
5
Global Energy Stories
10
Episodes
28
Supporting Content Pieces
Five long-form episodes were aired on GE’s social channels and televised on VICELAND.
Despite a world where short form social content was growing in popularity, we knew there was still a place in audiences’ hearts for cinematic documentary storytelling. Taking inspiration from BBC’s Planet Earth, we used a variety robots to put cameras in the air, under water, and deep inside the earth. And through innovative technologies like infrared, LiDAR, and 360º video, we offered viewers new, exciting perspectives and levels of detail never before seen.
Episode 1
The Wind Network
Fly through the largest wind farm in Western Canada where over 60 wind turbines work seamlessly together and generate enough energy to power over 54,000 homes. On this exclusive tour of Meikle Wind in British Columbia, discover how GE uses drones to safely inspect over 60 wind turbines.
Episode 2
The Solar Tipping Point
The sun provides enough renewable energy in one hour to power all human activities for one year. Find out how GE is unlocking the sun’s power at Mohammed bin Rashid Al Maktoum Solar Park to change the fuel source equation.
Episode 3
The Alpine Battery
In Switzerland over 60% of the country’s electricity is generated by water. Join us as we travel to the Limmern Pumped-Storage Plant in Linthal, Switzerland and reveal how GE’s hydro turbines and generators are contributing to over 25% of hydropower production worldwide.
Episode 4
Islands of Power
Visit Indonesia, the world’s fourth most populous country and discover how GE is tackling the unique challenges of delivering power to its 255 million residents spread across 18,000 islands.
Episode 5
Data-Powered Cities
Travel through the streets of San Diego, and discover how the United States’ eighth largest city is working towards becoming 100% renewable in the energy sector by 2035. To achieve this goal, San Diego is deploying the world’s largest Smart City IoT platform — through its streetlights.
Teasers and short-form episodes, designed for vertical screens, complemented the cinematic long-form stories.
More supporting content pieces appeared across GE’s social channels, print, and out-of-home.
Results
The most-watched, co-branded show in VICELAND history.
77MM
Total Impressions
8.7MM
Episode Video Views
2MM+
VICELAND Viewers Reached