Micro content for big GE innovations
Role: Creative Director
GE needed a series of content modules for its social channels to succinctly tell the stories of four key innovations. Using a hypnotic loop of 3D animation and text, we created impactful vignettes that would command attention in busy social feeds.
Hero Posters
To complement these animated stories, we also created a series of heroic posters intended for both office decor as well as social feeds. We opted for a retrofuturistic look and feel as a nod to GE’s storied heritage and optimism for the future.
Collaborators
Jonathan Ong, Associate Creative Director (Art)
Adam Leong, Associate Creative Director (Copy)
Gage Heyburn, Account Director
Alexandra McGuinness, Producer
Ataboy Studios, 3D Design & Animation