Panasonic.Aero

Role: Group Creative Director

Over 40 years ago, Panasonic Avionics Corporation (PAC) reinvented the flying experience with in-flight entertainment technology. PAC needed a site that was better aligned with the company’s brand story and business objectives.

So we started with a deep audit of the company — its culture, its story, its offerings, and created a new vision for its online presence. The site was then rebuilt from the ground up with more streamlined and strategically-driven information architecture, along with a modern user experience that offered greater speed and focus. On the back end, we created a custom component library and CMS to make things easily maintainable after hand-off.

In the end we delivered a new site that was sharp, extensible, and future-ready — ultimately a better reflection of the brand.