A new beginning for a 40 year old brand
Role: Group Creative Director
For over 40 years, Panasonic Avionics has lead innovations in in-flight-entertainment and other passenger experience technologies. But with recent internal restructuring, it needed to revisit its brand strategy and visual identity to usher in a new era for both internal and external audiences.
New era, new brand strategy
Coming out of extensive stakeholder interviews with employees at the brand, we reinvented the their Vision, Mission, Brand Ethos and Purpose.
A design system inspired by the future of flight
The aesthetic reflects Panasonic Avionics’ passion for the future and its relentless pursuit of excellence for both airlines and passengers. It lives on the edge of innovation, pairs humility with humanity, and touts a legacy of expertise that has stood the test of time.
Collaborators
Leo Leone, Executive Creative Director
Jonathan Ong, Associate Creative Director (Art)
Adam Leong, Associate Creative Director (Copy)
Taylor Hurwitz, Senior Designer
Katie DeSimone, Account Director