Color Machine

Role: Creative Director

Each year, the brands of L’Oreal gather at the Louvre in Paris to share their latest and greatest ideas and innovations. Essie, L’Oreal’s iconic nail polish brand, challenged us to bring their 1950’s soda pop theme to life for the big event. Inspired by the jukeboxes and automats of the era, we integrated a virtual device into a live sodapop-themed environment that could select, package and deliver a virtual gift of nail polish — all with the whimsical flare of a Rube-Goldberg machine.

We collaborated with a team of talented 3D artists at Ataboy Studios, who helped us bring our vision to life in the most vivid way.