Crafting uncommon trips for uncommon travelers
Role: Founder, Creative Director
Combining decades of experience in the creative industry with a lifelong passion for travel, I launched Outré, an uncommon travel consultancy that specializes in crafting highly personalized, off-the-beaten-path journeys.
I built the brand from the ground up, developing its brand strategy and designing a visual identity that expresses the ease and flow of well curated travel, with an air of refinement and whimsy.
Outré’s website opens with a compelling hero module featuring looping video vignettes that entice the audience to imagine what their next journey with Outré may look like.
The site also embraces the theme of ease and flow with a simple long-scroll landing page format, featuring a singular floating CTA that prompts the user to book a consultation via Calendly.
Business cards are also designed with ease in mind, featuring a scannable QR code that links to Outré’s website.
